Bob Livingston

Owner question: "I feel like we are always short on cash, but I also know we are generating real revenue. Where is the money actually going -- and is there something I could be doing better without having to find new customers or cut staff?" Written by Robert S. Livingston Founder, BusinessWiser. Over more than four decades in business, Robert's career progressed from manager roles at Mobil Oil, Mattel Toys, and PepsiCo to executive leadership -- serving as CFO, Managing Director,...

Owner question: "When cash comes in, I pay the bills and hope there is something left over. Is there a better way to think about what to do with the cash my business generates?" Written by Robert S. Livingston Founder, BusinessWiser. Over more than four decades in business, Robert's career progressed from manager roles at Mobil Oil, Mattel Toys, and PepsiCo to executive leadership -- serving as CFO, Managing Director, President, and CEO across businesses from $3M to $100M+ in revenue. He...

Owner question: "I started this business to build something and have a good life. But most days it feels like the business is running me rather than the other way around. How are these things supposed to connect?" Written by Robert S. Livingston Founder, BusinessWiser. Over more than four decades in business, Robert's career progressed from manager roles at Mobil Oil, Mattel Toys, and PepsiCo to executive leadership -- serving as CFO, Managing Director, President, and CEO across businesses...